SEO & digital marketing · Brisbane
We publish the graphs. Most agencies publish adjectives.
SEO Excellence is a Brisbane SEO and digital marketing agency working with small businesses across Australia. Plans start at $500 a month excluding GST and cover technical SEO, content, Google Business Profile and reporting, with Google Ads and authority building on the higher tiers. Every result shown on this site comes from a client's own Search Console.
Every result on this page comes out of a client’s own Google Search Console, pulled the day it was published. Four businesses, Australian traffic only, measured to the last complete month, no rounding in our favour.
Working with Australian small business since 2017.
The evidence · measured
Four businesses. Their numbers, not ours.
Each figure below is the headline from one client’s Search Console. Clients are identified by industry rather than by name, and every one of them is a business we still run search for.
Air conditioning · Brisbane
From 17 clicks a month to 885.
An air conditioning company with a site nobody could find. The floor was content: there was no page for most of what people actually searched. January is the summer spike, and the autumn trough that follows it is demand, not a stall.
Blinds & curtains · Brisbane
46 to 553 — by deleting pages, not adding them.
A blinds and curtains retailer whose authority was split across 55 near-duplicate posts. Consolidating them into 17 canonical pages and rebuilding the internal links moved money pages from almost no inbound links to more than fifty each.
Furniture repair · Brisbane
Enquiries doubled. Traffic barely moved.
The honest version of this one: organic clicks are roughly flat. What changed is what happened to the people already arriving — a rebuilt site, a migration that lost nothing, and an enquiry rate that went from about 0.85 a day to 1.8.
Share of visitors from each channel who got in touch, 1-17 Aug 2026. The Google Business Profile and Bing convert hardest; paid traffic converts at about a third of the Business Profile’s rate. The business’s own enquiry records.
IT services · multi-city
126 to 674, and every booking traced to its click.
A multi-city IT services business. Search grew, but the useful part is the plumbing underneath: every booking is matched back to the click that produced it, so cost per booking is a measured number rather than a platform’s estimate of itself.
What we do
Seven services, one team, one report.
No account manager relaying questions to a department that is actually a different company.
The plans
Three levels. All prices exclude GST.
Hosting and monthly maintenance are included on every plan. Twelve-month minimum term, and you can move up at any time.
Basic SEO
$500/month + GST
$550 a month on the invoice, GST included
The organic foundation. Best if you want to build steadily before funding ad spend.
- Technical fixes — speed, crawling, indexing, mobile
- Titles, descriptions and headings rewritten sitewide
- Local business & service schema
- Google Business Profile + review-request system
- Suburb and service pages for your area
- One advice article a month
- Hosting, maintenance and a monthly report
One-off $500 + GST directory setup. Website refresh at a discounted $500 + GST.
Start with Basic →Standard SEO
$1,000/month + GST
$1,100 a month on the invoice, GST included
SEO plus managed Google and Microsoft ads. Leads arrive while the organic work compounds underneath.
- Everything in Basic
- Google Ads and Microsoft Advertising built and managed
- Call and form tracking on every lead, tied to the click
- Ongoing keyword, negative and ad testing
- Directory listings included
- Two advice articles a month
Website refresh included. Ad spend is paid directly to Google, separate from this fee.
Start with Standard →Premium SEO
$1,500/month + GST
$1,650 a month on the invoice, GST included
The full engine — Meta ads, authority, lead management and social on top of SEO and search ads.
- Everything in Standard
- Meta ads — Facebook and Instagram — managed too
- Four advice articles a month
- Backlink and authority building through outreach
- CRM setup so enquiries aren’t lost
- Automated missed-call follow-up
- Social posts published for you
- Priority turnaround
Refresh and directory listings included. Ad spend is paid directly to Google.
Start with Premium →The model
The fee stays flat. The asset compounds.
Google Ads stop the day you stop paying. Pages, rankings and reviews do not, and you never build them twice. Below is the cheapest plan modelled over three years, anchored to a first year a real client actually recorded.
$3.43$8.59$17.17$42.93$85.86$171.71
of revenue over three years for every $1 of fee — $19,000 in fees against $65,251$163,127$326,254$815,636$1,631,272$3,262,545 in revenue.
| Year 1 | Year 2 | Year 3 | Total | |
|---|---|---|---|---|
| Your investment (ex GST) | ||||
| Monthly fee × 12 | $6,000 | $6,000 | $6,000 | $18,000 |
| Directory listings + refresh (one-off) | $1,000 | — | — | $1,000 |
| Total investment | $7,000 | $6,000 | $6,000 | $19,000 |
| What the model produces | ||||
| Organic visits from Google | 3,670 measured | 7,800 | 10,500 | 21,970 |
| Website enquiries | 165 | 351 | 472 | 989 |
| Jobs won | 54 | 116 | 156 | 326 |
| Revenue | $10,900$27,250$54,500$136,249$272,498$544,995 | $23,166$57,915$115,830$289,575$579,150$1,158,300 | $31,185$77,962$155,925$389,812$779,625$1,559,250 | $65,251$163,127$326,254$815,636$1,631,272$3,262,545 |
Year one is measured. Years two and three are modelled from it — not a forecast, and not a projection of your business. Year two assumes the second year adds nothing at all beyond holding the first year’s exit rate. We report real numbers monthly so you can watch your own curve against this one.
Honest expectations
What the first twelve months looks like.
Foundations
Technical audit and fixes, Google Business Profile rebuilt, tracking installed, first service and suburb pages live. On Standard or Premium, Google Ads goes live in week two — that is where the first calls come from.
First movement
Pages start appearing for longer, more specific searches. Reviews accumulate and the profile gets competitive in the map results. Ads data starts telling us which services actually convert.
Compounding
Earlier pages mature and begin ranking for higher-volume terms. Authority work pays off. Organic starts reducing your dependence on ad spend rather than adding to it.
No agency can guarantee a ranking position — Google does not sell them, and anyone promising one is either guessing or lying. What we commit to is the work, the reporting, and being straight about what it is producing.
Frequently Asked Questions
How much does SEO cost?
SEO Excellence plans are $500, $1,000 or $1,500 a month excluding GST — $550, $1,100 and $1,650 on the invoice. Basic is organic only. Standard adds managed Google Ads and Microsoft Advertising. Premium adds Meta ads, backlink outreach, CRM automation and social posting. Ad spend is paid to each platform directly and is never marked up by us.
How long before I see results?
Expect the first movement on longer, specific searches around months four to six, and meaningful volume from months seven to twelve. The client shown at the top of this page took twelve months to go from 17 clicks a month to 885. Google Ads, on the Standard plan, can produce calls inside the first fortnight.
Can you guarantee I will rank number one?
No, and neither can anyone else — Google does not sell positions and its results differ by device and location for the same search. What we commit to is the work, a monthly report from your own Search Console, and telling you plainly when something is not working.
Do I own my website and accounts?
Yes. Your website, Google Ads account, Business Profile, analytics and content stay in your name throughout. If we part ways, everything stays with you and we help hand it over.
Why are your case studies anonymous?
Our clients did not sign up to become our advertising. Naming a business and its revenue alongside its search performance is their call, not ours, so cases are labelled by industry. The numbers are unchanged and come from the client’s own Search Console.
Is there a lock-in contract?
Twelve months minimum, then month to month. Under twelve months there is not enough runway for SEO to show what it can do, and taking the money anyway would not be honest.
Start here
Start with a free search audit.
We will tell you what your site can rank for, what it cannot yet and why, and which plan fits — before you spend anything.