Blinds & curtains · Brisbane
46 to 553 — by deleting pages, not adding them.
A Brisbane blinds and curtains retailer went from 46 organic clicks a month to 553, measured in its own Search Console with Australian traffic only. The bigger change was structural: 55 near-duplicate pages were consolidated into 17, and money pages that had almost no internal links went from 0-4 inbound links to more than 55 each.
A blinds and curtains retailer that had published plenty. The problem was that it had published the same thing many times, and every copy was competing with the others for the same search.
The headline
Three figures, and where each came from.
Month by month
Every month, unedited.
Australian traffic only, running to the last complete month. Nothing is smoothed and nothing is averaged out.
View this case's monthly numbers as a table
| Month | Organic clicks | Avg position |
|---|---|---|
| May 2025 | 46 | 46.8 |
| Jun 2025 | 49 | 45.1 |
| Jul 2025 | 92 | 43.5 |
| Aug 2025 | 118 | 46.4 |
| Sep 2025 | 162 | 42.9 |
| Oct 2025 | 184 | 31.0 |
| Nov 2025 | 154 | 37.1 |
| Dec 2025 | 165 | 37.6 |
| Jan 2026 | 276 | 31.8 |
| Feb 2026 | 225 | 31.4 |
| Mar 2026 | 318 | 28.3 |
| Apr 2026 | 378 | 27.3 |
| May 2026 | 453 | 25.1 |
| Jun 2026 | 552 | 24.6 |
| Jul 2026 | 553 | 23.3 |
What we found
Where it was starting from.
Authority split 6 to 30 ways
Each product had between six and thirty near-duplicate pages. Roller blinds alone had 33 URLs. Google had to choose one and kept choosing differently.
Money pages were orphaned
The pages meant to sell had almost no internal links pointing at them — roman blinds had zero. A blog post outranked the category page for the category’s own name.
Seven posts published twice
Identical titles, duplicate slugs, from a single bulk import.
One cluster proved the thesis
The one product line with a clear winning page produced 15 per cent of all site clicks on its own. Concentration was the variable, not content quality.
What we did
The work, in order.
- Consolidated 55 near-duplicate pages into 17 canonical ones
- 301-redirected every retired URL, flat, with no redirect chains
- Rewrote 120 internal links that pointed at now-redirected URLs
- Rebuilt the internal link structure around the money pages
- Removed duplicate FAQ blocks and fixed the schema on service pages
Inbound internal links, roman blinds
0 → 56Every money page was relinked; roller went 33 to 93, the curtains hub 36 to 125.
The other three
More of the same, with different numbers.
Start here
Want a curve like this?
Start with the free audit. We will tell you what your site can realistically rank for and roughly how long it should take.