Local SEO

Local SEO: winning the map, not just the page.

Local SEO decides who appears in the Google map pack when somebody searches nearby. Work covers the Google Business Profile, categories, service areas, citation consistency, review generation and location pages. For most local trades the map pack sends more calls than the organic results below it, and review count is the lever that moves it.

For a local business the three results in the map pack usually take more calls than everything below them combined. Getting into it is a different job from ranking a web page.

Get a free audit →See the plans

Plans start at$500 / month + GST

Delivered byOne Brisbane team

ReportedMonthly, from your own data

Minimum term12 months, then month to month

What it covers

The work, and why each part is there.

The profile

Google Business Profile

Categories, services, attributes, hours, photos and posts. The primary category alone decides which searches you are eligible for.

The signals

Reviews

Count, rating, recency and whether you reply. One of the few map-pack inputs a business can genuinely move.

The plumbing

Citations and NAP consistency

Your name, address and phone identical everywhere they appear. Boring, and it still matters.

The pages

Location and service-area pages

One real page per area you serve — not 600 spun ones. We know how that ends because we did it to ourselves and had to undo it.

The limit

Proximity

Map results are sorted partly by how close the searcher is to you, and no amount of work moves your building. We will tell you where that caps what is achievable.

The measure

Calls and directions

Profile actions, not vanity impressions.

Proof

What that looked like for one client.

Identified by industry rather than by name. Every figure is from the client’s own Search Console or enquiry records.

0.8-0.9 → 1.8Genuine enquiries a day, before the rebuild against afterEnquiry records · 1-17 Aug 2026

6.1%Of everyone who visited the site, this share got in touch30 enquiries / 495 visits

103 of 111URLs indexed within five days of the migrationNo search traffic lost

Read the full case →

Frequently Asked Questions

Why am I not in the map pack?

Usually one of four things: the primary category does not match the search, the review count is far behind the businesses that are showing, the profile is incomplete, or you are simply further from the searcher than the competitors. The first three are fixable.

How many reviews do I need?

Enough to be credible against whoever is currently ranking — look at the three in the pack for your main search and aim past the lowest. For most local trades that is a two-figure number, not a four-figure one.

Do service-area pages still work?

Real ones do. Thin templated ones with the suburb swapped do not, and carry a genuine risk of being treated as doorways. We culled 617 of them off this very site in July 2026.

Everything else

The rest of what we do.

SEOThe whole search program — technical, on-page, local and content — reported monthly in plain English.Local SEOGoogle Business Profile, the map pack, service areas and the citations that decide who shows up nearby.Paid ads managementGoogle Ads, Microsoft Advertising and Meta — built, tracked and judged on real enquiries rather than on platform-reported conversions.Digital marketingSearch, paid and email run as one program instead of three agencies blaming each other.Social profile managementYour profiles kept current, consistent and posting — the half of local visibility that isn’t your website.Review managementGetting reviews asked for, answered and working, because in a map pack they are the ranking factor you can actually move.Backlink & authority buildingEarned editorial links and citations. The slowest lever, and the one that decides your ceiling.AI automationsMissed-call follow-up, lead routing, reporting and the repetitive admin around enquiries — automated and monitored.

Start here

Start with a free search audit.

No obligation, and the audit is yours to keep either way.

Get a free audit →1300 402 000