Air conditioning · Brisbane
17 organic clicks a month to 885.
A Brisbane air conditioning company went from 17 organic clicks a month to 885 over twelve months, measured in its own Google Search Console with Australian traffic only. Search terms ranking in the top ten went from 139 to 4,690 across the same period, and average position improved from 40.7 to 21.1.
An air conditioning company in Brisbane whose website was, in search terms, invisible. The constraint was not cleverness — it was that most of what people typed had no page to land on.
The headline
Three figures, and where each came from.
Month by month
Every month, unedited.
Australian traffic only, running to the last complete month. Nothing is smoothed and nothing is averaged out.
View this case's monthly numbers as a table
| Month | Organic clicks | Avg position |
|---|---|---|
| Jul 2025 | 17 | 40.7 |
| Aug 2025 | 67 | 39.2 |
| Sep 2025 | 95 | 41.7 |
| Oct 2025 | 185 | 27.5 |
| Nov 2025 | 198 | 29.2 |
| Dec 2025 | 174 | 29.0 |
| Jan 2026 | 720 | 22.9 |
| Feb 2026 | 411 | 26.3 |
| Mar 2026 | 390 | 22.8 |
| Apr 2026 | 346 | 21.7 |
| May 2026 | 352 | 28.2 |
| Jun 2026 | 715 | 25.3 |
| Jul 2026 | 885 | 21.1 |
What we found
Where it was starting from.
No page for most searches
People search by service, by brand and by suburb. The site had a handful of pages and none of those shapes, so it could not rank for work the business does every day.
Nothing catching research
No advice content. Somebody comparing systems in July is choosing an installer in September, and they were forming that opinion on a competitor’s page.
The profile was doing nothing
The Google Business Profile was live but unworked — categories, services and posts all thin, in a market where the map pack takes most of the calls.
Seasonal demand, flat content
Air conditioning demand triples in summer. Nothing on the site was built to be ready before the spike rather than during it.
What we did
The work, in order.
- Built service and suburb pages for the work the business actually does
- Rewrote titles, descriptions and headings across the site
- Added local business and service schema
- Rebuilt the Google Business Profile: categories, services, posts
- Published advice content aimed at the research stage, before the buy
- Fixed the technical floor — crawling, indexing, speed, mobile
Meta cost per lead
$175 → $47Paid social, after a single creative refresh, held for eight weeks.
The other three
More of the same, with different numbers.
Start here
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