Plumbing · Brisbane
A new site, and real quote requests inside three weeks.
A Brisbane plumbing business received five genuine quote requests in the first seven weeks after a full website rebuild, the first arriving 20 days after launch. Over the same weeks 53 search terms reached Google's first page and 51 of its 57 pages were indexed, measured in its own Search Console with Australian traffic only.
A Brisbane plumber moved off a template site onto one built for search. This case is deliberately early — seven weeks, counted from launch day, because there is no Search Console history from before it.
The headline
Three figures, and where each came from.
Week by week
Seven weeks from launch day.
Australian organic clicks from Search Console next to the genuine enquiries that arrived the same week. Too few weeks for a curve to mean anything, so it is shown as a table.
View the first 7 weeks, week by week
| Week | Organic clicks | Genuine enquiries |
|---|---|---|
| Week 1, from 18 Aug | 2 | 0 |
| Week 2, from 25 Aug | 15 | 0 |
| Week 3, from 1 Sep | 8 | 1 |
| Week 4, from 8 Sep | 12 | 0 |
| Week 5, from 15 Sep | 3 | 1 |
| Week 6, from 22 Sep | 8 | 1 |
| Week 7, from 29 Sep | not final | 2 |
What they asked for
The work the enquiries were about.
Three of the five were roof and gutter work, which has two dedicated pages on the new site.
What each genuine enquiry asked for, launch to 5 Oct 2026. The business’s own enquiry records. 10 spam and sales-pitch submissions are excluded.
What we found
Where it was starting from.
Nothing was being measured
No Search Console history and no analytics tied to enquiries. Whatever the old site was or was not producing, nobody could say.
A local trade, not a CBD one
The map pack for a plumber is decided mostly by distance. Brisbane-wide head terms are not winnable from the bayside; the suburbs around the business are, and that is where the pages had to point.
The profile pointed at the wrong address
The Google Business Profile linked to an old version of the domain, splitting the homepage’s rankings across two addresses.
Spam would have swamped the count
Two of every three form submissions in the first weeks were bots or sales pitches. Counted as leads, they would have flattered the result three times over.
What we did
The work, in order.
- Rebuilt the site from scratch, with a page for each service people search for — hot water, roof and gutters, drains, bathrooms — and the business’s own job photos throughout
- Built suburb pages across the council areas the business actually covers
- Migrated the domain with a full redirect map, keeping email running through the DNS move
- Added plumber schema carrying the licence number, service areas and hours
- Submitted the sitemaps and pushed indexing for the pages Google had not yet crawled
- Pointed the Business Profile at the right homepage, tagged so its visits are measured on their own
- Put a spam guard on the quote form, and tracking that counts people rather than submissions
Spam kept out of the count
10 of 15Form submissions in the first weeks that were bots or sales pitches. Every figure above counts real people only.
The other four
More of the same, with different numbers.
Air conditioning
17 → 885 — organic visits a month, first full month against the twelfth
BrisbaneBlinds & curtains
46 → 553 — organic visits a month, first full month against the twelfth
BrisbaneFurniture repair
0.8-0.9 → 1.8 — genuine enquiries a day, before the rebuild against after
multi-cityIT services
126 → 674 — organic visits a month, first full month against the twelfth
Start here
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