Backlink & authority building

Authority is the ceiling. Links are how it moves.

Backlink and authority building earns links from other websites to yours through outreach, digital PR and citations. Authority is the slowest lever in search and usually the one setting your ceiling: page-one national results commonly hold hundreds of referring domains. Included on the Premium plan at $1,500 a month excluding GST.

You can do every other thing correctly and still stop short, because the sites ranking above you are simply better known. Closing that gap is slow and there is no shortcut worth buying.

Get a free audit →See the plans

Plans start at$500 / month + GST

Delivered byOne Brisbane team

ReportedMonthly, from your own data

Minimum term12 months, then month to month

What it covers

The work, and why each part is there.

The honest position

Where you actually stand

Referring domains against the businesses ranking above you. Page-one national results in competitive categories commonly hold hundreds.

The work

Outreach and digital PR

Earned placements on real publications, industry bodies and local media. Slow, and it is the only kind that holds.

The base

Citations

Directories and industry listings. Not glamorous, and they are the floor under local search.

The trap

Link networks

Paid networks and reciprocal schemes are detectable, and the penalty lands on you rather than on whoever sold them.

What we will not do

Own-network footers

Linking your site from a footer on our other clients’ sites inflates a count and passes no real authority. We removed exactly that footprint from our own site.

Proof

What that looked like for one client.

Identified by industry rather than by name. Every figure is from the client’s own Search Console or enquiry records.

46 → 553Organic visits a month, first full month against the twelfthSearch Console · AU only

385 → 2,676Search terms ranking on page one over the same periodSearch Console · AU only

46.8 → 23.3Average position across every term the site appears forSearch Console · AU only

Read the full case →

Frequently Asked Questions

How many backlinks do I need?

The wrong question. What matters is how many referring domains the businesses ranking above you have, and how real those are. We will show you both numbers before recommending anything.

Can I just buy links?

You can, and they are detectable, and the risk sits with your domain rather than with the seller. We do not buy links.

How long does authority take?

Longer than everything else on this site — think in quarters and years, not weeks. It is included on the Premium plan because it only makes sense alongside a program that is already working.

Everything else

The rest of what we do.

SEOThe whole search program — technical, on-page, local and content — reported monthly in plain English.Local SEOGoogle Business Profile, the map pack, service areas and the citations that decide who shows up nearby.Paid ads managementGoogle Ads, Microsoft Advertising and Meta — built, tracked and judged on real enquiries rather than on platform-reported conversions.Digital marketingSearch, paid and email run as one program instead of three agencies blaming each other.Social profile managementYour profiles kept current, consistent and posting — the half of local visibility that isn’t your website.Review managementGetting reviews asked for, answered and working, because in a map pack they are the ranking factor you can actually move.Backlink & authority buildingEarned editorial links and citations. The slowest lever, and the one that decides your ceiling.AI automationsMissed-call follow-up, lead routing, reporting and the repetitive admin around enquiries — automated and monitored.

Start here

Start with a free search audit.

No obligation, and the audit is yours to keep either way.

Get a free audit →1300 402 000