Furniture repair · Brisbane
Enquiries doubled. Traffic barely moved.
A Brisbane furniture repair business doubled its enquiries, from about 0.85 a day to 1.8 a day, after a full website rebuild and migration. Site-wide conversion reached 6.1 per cent, 103 of 111 URLs were indexed within five days of the cutover, and no search traffic was lost through the move.
The honest version of a good result. Organic clicks on this business are roughly flat year on year. What changed is what happened to the people who were already arriving.
The headline
Three figures, and where each came from.
Month by month
The traffic did not move. That is the point.
Australian traffic only, to the last complete month. In a market this small there was never a traffic mountain to climb, and pretending otherwise would have wasted the budget.
View this case's monthly numbers as a table
| Month | Organic clicks | Times shown | Avg position |
|---|---|---|---|
| Dec 2025 | 168 | 11,986 | 27.3 |
| Jan 2026 | 298 | 16,038 | 26.9 |
| Feb 2026 | 224 | 14,132 | 22.7 |
| Mar 2026 | 234 | 12,983 | 17.4 |
| Apr 2026 | 251 | 14,394 | 19.1 |
| May 2026 | 258 | 13,951 | 20.1 |
| Jun 2026 | 195 | 11,172 | 22.5 |
| Jul 2026 | 198 | 11,923 | 26.6 |
By channel
Where the enquiries actually came from.
The Google Business Profile and Bing convert hardest. Paid traffic converts at about a third of the Business Profile’s rate, on a fraction of the effort.
Share of visitors from each channel who got in touch, 1-17 Aug 2026. The Google Business Profile and Bing convert hardest; paid traffic converts at about a third of the Business Profile’s rate. The business’s own enquiry records.
What we found
Where it was starting from.
A market that is genuinely small
The entire Brisbane repair and upholstery search cluster is around 150–200 searches a month. There is no traffic mountain to climb here, and pretending otherwise would waste the budget.
The site was the bottleneck
Visitors were arriving and leaving. The path from ‘this might be fixable’ to ‘here is a photo of my chair’ was too long.
A migration had to happen anyway
The old site could not carry the structure the business needed, which made the rebuild the moment to fix conversion as well.
The Business Profile was the best channel
And nobody was treating it as one.
What we did
The work, in order.
- Rebuilt the site around the enquiry, with photo upload on the form
- Migrated with a full redirect map and a same-day indexing push
- Built service pages for the specific repairs people search for
- Reworked the Google Business Profile, which converts hardest of any channel
- Added tracking that ties each enquiry to the channel that produced it
The other three
More of the same, with different numbers.
Start here
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