Pricing
Three plans. All prices exclude GST.
SEO Excellence charges $500, $1,000 or $1,500 a month excluding GST, billed monthly in advance on a twelve-month minimum term. Every plan includes hosting, maintenance and a monthly report. Google and Microsoft ads management starts at the Standard plan; Meta ads, backlink outreach, CRM automation and social posting at Premium. Ad spend is paid to each platform directly.
Hosting, maintenance and a plain-English monthly report are included on every plan. Ad spend is paid directly to Google on your own card and is never marked up or held by us.
The plans
What each level covers.
Basic SEO
$500/month + GST
$550 a month on the invoice, GST included
The organic foundation. Best if you want to build steadily before funding ad spend.
- Technical fixes — speed, crawling, indexing, mobile
- Titles, descriptions and headings rewritten sitewide
- Local business & service schema
- Google Business Profile + review-request system
- Suburb and service pages for your area
- One advice article a month
- Hosting, maintenance and a monthly report
One-off $500 + GST directory setup. Website refresh at a discounted $500 + GST.
Start with Basic →Standard SEO
$1,000/month + GST
$1,100 a month on the invoice, GST included
SEO plus managed Google and Microsoft ads. Leads arrive while the organic work compounds underneath.
- Everything in Basic
- Google Ads and Microsoft Advertising built and managed
- Call and form tracking on every lead, tied to the click
- Ongoing keyword, negative and ad testing
- Directory listings included
- Two advice articles a month
Website refresh included. Ad spend is paid directly to Google, separate from this fee.
Start with Standard →Premium SEO
$1,500/month + GST
$1,650 a month on the invoice, GST included
The full engine — Meta ads, authority, lead management and social on top of SEO and search ads.
- Everything in Standard
- Meta ads — Facebook and Instagram — managed too
- Four advice articles a month
- Backlink and authority building through outreach
- CRM setup so enquiries aren’t lost
- Automated missed-call follow-up
- Social posts published for you
- Priority turnaround
Refresh and directory listings included. Ad spend is paid directly to Google.
Start with Premium →Side by side
Every inclusion, compared.
| Inclusion | Basic SEO | Standard SEO | Premium SEO |
|---|---|---|---|
| Search | |||
| Technical audit & fixes | Included | Included | Included |
| On-page optimisation & schema | Included | Included | Included |
| Google Business Profile | Included | Included | Included |
| Review generation | Included | Included | Included |
| Suburb & service pages | 2 / mo | 4 / mo | 6 / mo |
| Advice articles | 1 / mo | 2 / mo | 4 / mo |
| Paid advertising | |||
| Google Ads management | Not included | Included | Included |
| Microsoft Advertising (Bing) | Not included | Included | Included |
| Meta ads (Facebook & Instagram) | Not included | Not included | Included |
| Call & form tracking | Not included | Included | Included |
| Conversions matched to the click | Not included | Included | Included |
| Authority | |||
| Directory & citations | $500 once | Included | Included |
| Ongoing backlink building | Not included | Not included | Included |
| Social profile management | Not included | Not included | Included |
| Automation | |||
| CRM setup & lead follow-up | Not included | Not included | Included |
| Automated missed-call follow-up | Not included | Not included | Included |
| Website & reporting | |||
| Hosting & maintenance | Included | Included | Included |
| Website refresh | $500 once | Included | Included |
| Monthly report | Included | Included | Included |
| Review call | Quarterly | Monthly | Monthly |
The model
The fee stays flat. The asset compounds.
The cheapest plan — organic only, no ad spend — over three years. Move the dial to your own average job value and every figure recalculates.
$3.43$8.59$17.17$42.93$85.86$171.71
of revenue over three years for every $1 of fee — $19,000 in fees against $65,251$163,127$326,254$815,636$1,631,272$3,262,545 in revenue.
| Year 1 | Year 2 | Year 3 | Total | |
|---|---|---|---|---|
| Your investment (ex GST) | ||||
| Monthly fee × 12 | $6,000 | $6,000 | $6,000 | $18,000 |
| Directory listings + refresh (one-off) | $1,000 | — | — | $1,000 |
| Total investment | $7,000 | $6,000 | $6,000 | $19,000 |
| What the model produces | ||||
| Organic visits from Google | 3,670 measured | 7,800 | 10,500 | 21,970 |
| Website enquiries | 165 | 351 | 472 | 989 |
| Jobs won | 54 | 116 | 156 | 326 |
| Revenue | $10,900$27,250$54,500$136,249$272,498$544,995 | $23,166$57,915$115,830$289,575$579,150$1,158,300 | $31,185$77,962$155,925$389,812$779,625$1,559,250 | $65,251$163,127$326,254$815,636$1,631,272$3,262,545 |
Measured, not modelled
Year one is the sum of a real client’s first twelve complete months in Search Console — 3,670 organic visits. The monthly curve it came from is on the case study page.
Deliberately conservative
Year two holds that client’s exit rate flat for twelve months and assumes the second year adds nothing. Year three adds 35 per cent on year two. Neither repeats the first-year climb.
Reviews, job value, quitting early
Not getting reviews — Google weights them heavily for local businesses. An average job well below what you set on the dial. And stopping around month eight, which is exactly where the curve starts to bend.
The fine print, up front
What is covered and what sits outside the fee.
- GST
- All plan figures exclude GST. Invoiced totals are $550, $1,100 and $1,650 a month.
- Google ad spend
- Paid directly to Google on your own card — never marked up and never held by us. We would suggest $1,000–$1,500 a month to start, adjusted on real data.
- Basic setup
- One-off $500 + GST for directory and citation listings. Included free on Standard and Premium.
- Website refresh
- Included on Standard and Premium. $500 + GST on Basic. We scope it with you first.
- Hosting & maintenance
- Included on every plan — updates, security, backups, uptime and small content changes. No separate bill.
- Minimum term
- Twelve months, then month to month. Under twelve months there is not enough runway for SEO to show what it can do.
- Upgrading
- Move up at any time. The new rate applies from the following month.
- Billing
- Monthly in advance. Ad spend is billed separately by Google to your own account.
- Ownership
- Your site, Google Ads account, Business Profile, analytics and content stay yours. If we part ways, everything stays with you.
- Reporting
- A plain-English monthly report: what we did, what it produced, what is next.
Start here
Not sure which plan fits?
Ask for the free audit. We will recommend a level based on how competitive your keywords actually are — and say so if you do not need the top tier.