Digital marketing

Search and paid, run by the same team.

Digital marketing at SEO Excellence means search, paid and email run as one program by one team, reported together. Organic search builds an asset you keep; Google Ads buys traffic while it builds. Running both makes the paid keyword data tell you which organic pages are worth writing, which is the part separate agencies never share.

Organic search builds an asset you keep. Google Ads rents traffic while that asset is being built. Run separately they compete for credit; run together the paid data tells you which organic pages are worth writing.

Get a free audit →See the plans

Plans start at$500 / month + GST

Delivered byOne Brisbane team

ReportedMonthly, from your own data

Minimum term12 months, then month to month

What it covers

The work, and why each part is there.

Owned

SEO

Slow, compounding, and yours. The pages you rank keep working after you stop paying.

Rented

Paid ads

Immediate and precise, and it stops the day the card does. Google and Microsoft Advertising for demand that already exists, Meta for the people who were not searching yet.

The join

Call and form tracking

Every lead tied back to the click that produced it. Without it you are reading the platform’s own marking of its own homework — which on one client here was 16 per cent optimistic.

The follow-up

Email

The cheapest channel you own, and the one most often left switched off.

The proof

One report

Organic and paid in the same document, so nobody has to reconcile two agencies’ numbers.

Proof

What that looked like for one client.

Identified by industry rather than by name. Every figure is from the client’s own Search Console or enquiry records.

126 → 674Organic visits a month, first full month against the twelfthSearch Console · AU only

1,037 → 6,347Search terms ranking on page one over the same periodSearch Console · AU only

$203Revenue per booking, weighted across 291 bookings, 284 of them fully paidBooking records, not an estimate

Read the full case →

Frequently Asked Questions

Should I do SEO or Google Ads first?

If you need calls this month, Ads. If you want a cost per lead that falls over time, SEO. Most businesses under $1,500 a month are best served starting with both, which is what the Standard plan is.

How much ad spend do I need?

We would suggest $1,000–$1,500 a month to start, adjusted on real data after the first month. That is paid directly to Google on your own card — never marked up, never held by us.

Do you mark up ad spend?

No. It goes on your card to your own account. Our fee is the plan fee.

Everything else

The rest of what we do.

SEOThe whole search program — technical, on-page, local and content — reported monthly in plain English.Local SEOGoogle Business Profile, the map pack, service areas and the citations that decide who shows up nearby.Paid ads managementGoogle Ads, Microsoft Advertising and Meta — built, tracked and judged on real enquiries rather than on platform-reported conversions.Digital marketingSearch, paid and email run as one program instead of three agencies blaming each other.Social profile managementYour profiles kept current, consistent and posting — the half of local visibility that isn’t your website.Review managementGetting reviews asked for, answered and working, because in a map pack they are the ranking factor you can actually move.Backlink & authority buildingEarned editorial links and citations. The slowest lever, and the one that decides your ceiling.AI automationsMissed-call follow-up, lead routing, reporting and the repetitive admin around enquiries — automated and monitored.

Start here

Start with a free search audit.

No obligation, and the audit is yours to keep either way.

Get a free audit →1300 402 000