IT services · multi-city
126 to 674, and every booking traced to its click.
A multi-city IT services business went from 126 organic clicks a month to 674, with average position improving from 22.0 to 15.9 and search terms in the top ten rising from 1,037 to 6,347. Every booking is matched back to the click that produced it, so revenue per booking is measured rather than estimated.
A multi-city IT services business. The search growth matters, but the more useful part is the measurement underneath it: this is the client where we can prove what a booking actually cost.
The headline
Three figures, and where each came from.
Month by month
Every month, unedited.
Australian traffic only, running to the last complete month. Nothing is smoothed and nothing is averaged out.
View this case's monthly numbers as a table
| Month | Organic clicks | Times shown | Avg position |
|---|---|---|---|
| May 2025 | 126 | 12,983 | 22.0 |
| Jun 2025 | 175 | 16,470 | 27.9 |
| Jul 2025 | 221 | 93,768 | 37.6 |
| Aug 2025 | 147 | 96,518 | 37.9 |
| Sep 2025 | 182 | 65,275 | 32.9 |
| Oct 2025 | 137 | 36,497 | 30.1 |
| Nov 2025 | 306 | 66,775 | 31.2 |
| Dec 2025 | 190 | 48,372 | 29.4 |
| Jan 2026 | 245 | 48,851 | 27.4 |
| Feb 2026 | 308 | 55,252 | 27.0 |
| Mar 2026 | 509 | 93,117 | 21.1 |
| Apr 2026 | 541 | 96,108 | 18.2 |
| May 2026 | 583 | 107,481 | 20.0 |
| Jun 2026 | 649 | 108,038 | 15.7 |
| Jul 2026 | 674 | 122,897 | 15.9 |
What we found
Where it was starting from.
Platform conversions were not real
The ad platform reported 58 conversions where 50 real bookings existed — about 16 per cent over, and unreliable per keyword. One keyword reported seven conversions for three real bookings.
Hundreds of pages earning nothing
A large blog was taking most of the clicks and producing almost no bookings, while the pages that did convert were buried.
Suburb pages were a doorway cluster
Hundreds of thin location pages, nearly all with zero impressions.
Nobody knew which device paid
A short read had suggested desktop was worthless. Over eight weeks desktop converted around 1.8 times better and cost 26 per cent less.
What we did
The work, in order.
- Matched every booking back to the click that produced it, end to end
- Pruned the index down to the pages that actually earn
- Retired the doorway cluster into a smaller set of real region pages
- Rebuilt the paid account around the keywords that produce bookings
- Reported real cost per booking against a known break-even
Booking attribution match rate
100%68 of 68 booking click IDs matched back to a paid click.
The other three
More of the same, with different numbers.
Start here
Want a curve like this?
Start with the free audit. We will tell you what your site can realistically rank for and roughly how long it should take.