Privacy Policy

Our Commitment to Your Privacy

This document outlines:

• The kinds of personal data SEO Excellence gathers and our reasons for doing so.
• Our methods for safeguarding and handling your personal data in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
• Your entitlements concerning the access and correction of your personal data.
• The procedure for lodging a privacy-related complaint.
• Our contact information for all privacy-related enquiries.

1. Our Privacy Pledge

SEO Excellence (“we”, “us”, or “our”) is dedicated to safeguarding your privacy. This policy details our practices for collecting, utilising, disclosing, and managing personal data in adherence to the Privacy Act 1988 (Cth) (the Privacy Act) and the Australian Privacy Principles (APPs).

2. The Personal Data We Gather

We may gather and retain the following categories of personal data:

• Identification Information: Your full name, the name of your business, and your ABN.
• Contact Information: Your email address, contact phone number, and mailing address.
• Financial Data: Details related to invoices. When you make a payment, your card information is collected and handled by our external payment gateway; we generally only retain limited card tokens when essential.
• Analytics Data: Details on how you interact with our website and services, including your IP address, browser specifications, operating system, pages you visit, and other analytical information.
• Correspondence: Any data you share when you get in touch for an enquiry, offer feedback, or need support.

3. How We Gather Personal Data

We obtain personal data through these channels:

• Directly From You: When you supply it by completing a form on our site, asking for a quote, completing a purchase, signing up for our newsletter, or communicating with us by email, telephone, or in person.
• Automated Collection: When you browse our website, we may gather specific data automatically via cookies and comparable tracking technologies (refer to Section 9: Cookies and Tracking Technologies for further details).
• From External Parties: We might obtain personal data from external sources, like our payment handlers, analytics partners, or publicly accessible databases, where it is legally permissible and aligns with this policy.

4. Our Purpose for Handling Personal Data

We gather, retain, use, and share personal data solely for purposes essential to our business operations and functions, such as:

• To deliver, oversee, and enhance our offerings and services.
• To confirm your identity.
• To handle payments and manage your service orders.
• To engage with you, which includes answering your questions and offering customer assistance.
• To adhere to our legal and regulatory duties, including Australian taxation requirements.
• To issue service-related updates.
• With your permission, to distribute marketing materials and promotional deals that are compliant with the Spam Act 2003 (Cth) and which we think you might find valuable.

5. Sharing of Personal Data

We do not sell your personal data. We might share your personal data with:

• Valued Third-Party Partners: Who support us in running our business and delivering our services. This can include providers of IT infrastructure, cloud storage, payment processing, email marketing platforms, and data analytics. We take diligent measures to ensure these partners are held to strict confidentiality and privacy standards.
• Legal and Governmental Bodies: If mandated by law, a court order, or another legal requirement.
• Other Parties with Your Permission: We may share your data with other external parties with your direct approval or at your instruction.
• During a Business Transition: If SEO Excellence undergoes a merger, acquisition, or asset sale, your personal data might be transferred as a component of that deal, under strict confidentiality terms.

6. International Sharing of Personal Data

Some of our external service partners may be located overseas or store information in nations outside of Australia, including the United States or Singapore. Prior to sharing personal data with an international recipient, we take diligent measures to confirm that the recipient will manage the data in a way that is fundamentally consistent with the Australian Privacy Principles (in accordance with APP 8.1), or we will secure your permission for the transfer.

7. Data Storage and Protection

We keep personal data only for the duration necessary for the purposes it was gathered, or as mandated by law. Business and financial documents are generally retained for a minimum of seven years to comply with legal statutes. When personal data is no longer needed for its original purpose or for any legal duty, we will take diligent measures to either destroy or permanently anonymise it. We employ diligent measures to secure the personal data we possess from misuse, interference, loss, and from unauthorised access, alteration, or sharing. This involves the implementation of suitable physical, digital, and administrative security protocols.

8. Direct Marketing and Your Choices

We might use your contact information to send you details about our services, products, updates, or special promotions that we feel may be relevant to you. All marketing communications will adhere to the Spam Act 2003 (Cth) and feature a straightforward method for you to unsubscribe or opt-out of future messages. You can also opt out of marketing communications at any point by reaching out to us at info@seoexcellence.com.

9. Cookies and Tracking Technologies

Our website employs cookies and similar technologies to improve your user experience, analyse site traffic, and provide targeted advertisements. These can include:

• Strictly Necessary Cookies: Essential for the basic operation of our website, like enabling site navigation and access to secure sections.
• Performance Cookies: Assist us in understanding visitor interactions with our website by gathering and reporting data anonymously, which helps us enhance site functionality.
• Advertising Cookies: Utilised to monitor visitors across different websites to show ads that are more relevant and interesting to the specific user.

You can control or turn off cookies via your web browser's settings. Be aware, however, that disabling cookies may cause some features of our website to not work as intended.

10. Gaining Access to Your Personal Data

You are entitled to ask for access to the personal data we have about you. To do so, please use the contact details in Section 14. We will reply to your request within a reasonable timeframe (our goal is 30 days) and provide access to the data in your preferred format, provided it is reasonable and feasible. We might impose a fair charge to cover our administrative expenses in providing access. Certain situations under APP 12 permit us to legally deny access. If we deny your request, we will give you a written explanation outlining the reasons.

11. Updating Your Personal Data

We take diligent measures to make sure the personal data we gather, use, or share is precise, current, complete, and relevant. If you suspect any personal data we hold about you is incorrect, outdated, incomplete, irrelevant, or deceptive, please get in touch using the details in Section 14. We will take diligent measures to amend the data within a reasonable timeframe (as stipulated by APP 13). If we decline to amend the data, we will give you a written explanation stating the reasons and the complaint mechanisms available to you.

12. Handling Privacy Complaints

If you have an issue with how we've managed your personal data or feel we have violated the Australian Privacy Principles, please contact us via the details in Section 14. Kindly supply us with comprehensive details of your complaint. We will:

• Confirm receipt of your complaint in writing (aiming for within two business days).
• Examine your complaint and strive to give a formal reply within 30 days of its receipt.

If our response does not satisfy you, you can escalate your complaint to the Office of the Australian Information Commissioner (OAIC) or, if applicable, the Queensland Office of Fair Trading. Office of the Australian Information Commissioner (OAIC)

• Online: www.oaic.gov.au/privacy/privacy-complaints
• Phone: 1300 363 992

13. Updates to This Privacy Policy

We may revise this Privacy Policy periodically to align with changes in our procedures, legal mandates, or for other business reasons. All modifications will take effect as soon as the updated policy is published on our website. The “Last updated” date at the policy's start will show the latest revision date. We suggest you check this policy regularly to remain informed on how we protect your data.

14. How to Contact Us

For any questions, feedback, or concerns regarding this Privacy Policy or our privacy procedures, or to exercise your privacy rights, please get in touch with us at: 

SEO Excellence 

Email: info@seoexcellence.com 

Address: Level 4, 260 Queen Street, Brisbane City 

Phone: 1300 402 000