Blog
Writing about search, without the fluff.
Occasional pieces on how search actually works for a small Australian business — what a plan costs, what it buys, and which levers move first.
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The most useful things we have written.
Each answers a question people ask before hiring anyone.
Suburb Pages vs Doorway Pages: How to Tell Them Apart
If your business works across more than one suburb, sooner or later someone suggests a page for every one of them. Sometimes that is exactly right: a good suburb page is how a plumber based in Chermside shows up when someone in Chermside searches.
7 July 2026How Much Does SEO Cost in Australia? (2026 Pricing Guide)
"How much does SEO cost?" is the first question every Australian business owner asks — and the industry is famously bad at answering it.
7 July 2026How Much Does a Website Cost in Brisbane? (2026 Guide)
Website quotes in Brisbane can land anywhere from $500 to $50,000 — which makes comparing them feel impossible. This guide breaks down what websites actually cost in Brisbane in 2026, what you get at…
Everything else
7 earlier pieces.
Written before the current positioning. Still accurate, and we would write some of the headlines differently now.
The short version
You do not have to read any of it.
Everything we would argue in an article is already on the pages below, with the numbers attached.
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Start with a free search audit.
Faster than reading anything, and specific to your site.