Content marketing

Content for the person still deciding.

Content marketing at SEO Excellence means articles aimed at the research stage — the searches people run before they are ready to buy. One article a month is included on Basic, two on Standard and four on Premium. Each is written for a specific search rather than for a word count.

Somebody comparing options in July is choosing a supplier in September. If the page they read while deciding is a competitor’s, the decision is largely made before you are ever contacted.

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Plans start at$500 / month + GST

Delivered byOne Brisbane team

Included every planHosting, maintenance, reporting

Minimum term12 months, then month to month

What it covers

The work, and why each part is there.

The target

One search per article

Written for a question people actually type, with the volume checked first. Not a topic somebody thought sounded good in a meeting.

The shape

The answer first

The answer in the opening lines, then the detail. It is how people read, and it is what gets quoted by AI answers.

The honesty

Written to be useful

An article that only makes sense if you already agree with us does not convert anyone.

The link

Into the money pages

Every article points somewhere that can take an enquiry. Content that ranks and leads nowhere is a hobby.

The pruning

Retiring what does not work

One client had a blog taking most of the site's clicks and producing almost no work. We cut it back rather than adding to it.

The measure

Assisted enquiries

Reported monthly, including when the answer is that a piece did nothing.

Frequently Asked Questions

How many articles do I need?

Fewer than most agencies sell. One a month aimed at a real search beats four written to hit a quota. What matters is whether each one targets something people search for and links to a page that can take an enquiry.

Do you use AI to write them?

We use it as a drafting tool, and everything is edited and fact-checked by the person whose name is on the work. We will not publish a claim about your business that you have not confirmed.

How long before an article ranks?

Typically two to four months for a specific, lower-competition search. Head terms take far longer and usually need authority as well.

Everything else

The rest of what we do.

SEOThe whole search program — technical, on-page, local and content — reported monthly in plain English.Local SEOGoogle Business Profile, the map pack, service areas and the citations that decide who shows up nearby.Paid ads managementGoogle Ads, Microsoft Advertising and Meta — built, tracked and judged on real enquiries rather than on platform-reported conversions.Digital marketingSearch, paid and email run as one program instead of three agencies blaming each other.Social profile managementYour profiles kept current, consistent and posting — the half of local visibility that isn’t your website.Review managementGetting reviews asked for, answered and working, because in a map pack they are the ranking factor you can actually move.Backlink & authority buildingEarned editorial links and citations. The slowest lever, and the one that decides your ceiling.AI automationsMissed-call follow-up, lead routing, reporting and the repetitive admin around enquiries — automated and monitored.

Start here

Start with a free search audit.

No obligation, and the audit is yours to keep either way.

Get a free audit →1300 402 000